Coming this spring: Dessert at Chipotle?
Chipotle Mexican Grill Inc. might spring dessert on its customers.
The Denver-based burrito chain, looking to recover from what it acknowledged was the worst year in its 23-year history, could put a dessert on the menu as soon as this spring.
Speaking at the ICR Conference in Orlando, Fla., Tuesday, Chipotle chief marketing officer Mark Crumpacker told investors that the company has a dessert product it likes, and that would have a “minimal impact on operations.”
“We may introduce this into restaurants in the spring,” Crumpacker said. “It only has one ingredient not already found in the restaurants. It’s easy