‘Colossal Burger’ Continues Menu Growth

November 19, 2015

Earlier this week, BurgerBusiness.com exclusively reported on Outback Steakhouse’s new $11.99 Grass-Fed Burger as continued proof that casual dining is coming back to burgers as the category’s customer traffic softens. The trend continues still. Casual-dining chain Ruby Tuesday has brought back an even bigger version of its Colossal Burger, and the name fits. The build is two half-pound burger patties tucked into a three-piece Big Mac-style brioche bun with Cheddar and Swiss cheeses. It’s priced at $12.99 (though that will vary).

Menu development usually slows during the holidays, with the exception of horrid pumpkin-flavored things. This year is being…