Coffee Bean & Tea Leaf Expands Into China

August 24, 2015

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Brand signs an exclusive area development deal with E-LAND
Exclusive Brief: 

The Coffee Bean & Tea Leaf, Southern California’s oldest and largest privately held specialty coffee and tea retailer in the U.S., announces the signing of an exclusive area development agreement with South Korean retail conglomerate, E-LAND, to introduce its premium beverages and innovative brand culture to China. Entering into its 28th international market by the end of 2015 further reinforces the brand’s established Asian footprint, a key component of the company’s growth and expansion strategy.