Coca-Cola Relaunches Hansen’s & Blue Sky

March 14, 2016

Hansen’s and Blue Sky sodas—two long-standing favorites in the crafted and specialty beverages category—are being relaunched with new branding and fresh packaging.

On March 11 at Natural Products Expo West in Anaheim, California, Hansen’s Sodas debuted a throwback logo and glass packaging that nods to the brand’s 40-year roots in Southern California, plus a new tagline, “This is What Original Tastes Like.”

Blue Sky Sodas unveiled new branding, along with availability in fountain and a new tagline, “Rooted in Real.”

Hansen’s and Blue Sky are owned by The Coca-Cola Company. They have been part of the Coca-Cola family since last…