CMO Perspectives: Maggiano’s executive discusses marketing a legacy brand

December 15, 2016

At a holiday dinner I recently attended, I got into a debate with some fellow restaurant executives about the best restaurant to host a large party and who does it well. One of the winners was Maggiano’s Little Italy. 

As a “go-to” for special events, I have always been impressed by the consistent quality of food and level of service. I wanted to learn more about what makes this impressive casual-dining chain run so smoothly, so I reached out to the Larry Konecny, vice president of innovation and restaurant support. 

Konecny has been with Brinker International Inc., parent to Maggiano’s,