Classic Chicken Chain Poised for 500-Unit Comeback
Beautiful Brands International (BBI) signed a deal with the Muscogee Creek Nation’s Business Enterprise (MNBE) to open more than 500 Rex’s Chicken locations throughout 35 states. The MNBE will take the role of lead master franchisee for the emerging chain.
“There are plenty of chicken concepts,” says David Rutkauskas, founder and CEO of BBI, who operates the business with wife Camille. “No one is going to beat Chick-fil-A, but there is room for smaller chains, and we’re pretty excited.”