Cinnabon’s Carrie Fisher Tweet Proves People Can’t Take a Joke

December 28, 2016

When will brands learn?

Yesterday, in what was supposed to be an innocuous (and possibly humorous) show of support for the late Carrie Fisher — better known to some as Star Wars’ Princess Leia, heroine, and hair fashion plate — ooey gooey cinnamon bun purveyor Cinnabon released a tweet (now deleted) into the galaxy:

This was the Cinnabon tweet that people got super upset about. Have fun explaining this to your kids. NSFW pic.twitter.com/UsZBlCZY2J

— Big Cat (@BarstoolBigCat) December 27, 2016

It wasn’t the first time the company evoked Leia’s swirled hair buns in a tweet, but