Cinnabon Capitalizes On ‘Better Call Saul’ Cameo With Free Coffee and Selfies

February 10, 2016

The show returns for a second season next week.

Few aromas permeate a crowded shopping mall or airport quite like that of Cinnabon, the ubiquitous bakery chain that hawks 900-calorie, frosting-slathered pastries. The sweet smell of cinnamon and cream cheese might not bring to mind meth cooks and crooked lawyers, but that’s precisely the association Cinnabon has stirred up with its Better Call Saul partnership.

The Breaking Bad spinoff about the early years of Walt and Jesse’s attorney premiered last February to reveal its main character, Saul Goodman, laying low and working at a Cinnabon (complete with a ridiculous mustache). Now,…