Cicis Unveils Bold New Restaurant Prototype
Frisco store embodies new ‘Maverick’ brand identity, focus on feeding individuality
Frisco, TX (RestaurantNews.com) Three months after revealing its new brand positioning, contemporary logo and prototype design vision, Cicis has unveiled the first location to feature its new “Maverick” restaurant design.
The Cicis restaurant located at 5580 Preston Road, in the Lebanon Crossing Shopping Center in Frisco, recently reopened after being completely remodeled to conform with new prototype specifications announced in November. The “Maverick” prototype embodies Cicis recently clarified brand character, described as “unconventional, brave and independent.”
“Our guests tell us what they love about Cicis is that they…