Cicis Names Billie Jo Waara Chief Marketing Officer
Billie Jo Waara brings 20 years’ experience to booming brand
Billie Jo Waara
Irving, TX (RestaurantNews.com) Cicis, the nation’s top family-friendly pizza buffet restaurant company, known for its unlimited pizza, pasta, salad, soup and dessert offerings, has named brand marketing veteran Billie Jo Waara to the position of chief marketing officer.
Waara most recently served as CMO at Cheyenne, Wyoming-based Taco John’s, leading the chain’s 400 restaurants through a comprehensive brand transformation that included large-scale digital initiatives and culinary innovation. She joins Cicis as it continues a successful brand renaissance set into motion four years ago by CEO Darin Harris.