Church’s Chicken Selects JWT Atlanta as New Advertising Agency of Record
Atlanta, GA (RestaurantNews.com) Church’s Chicken®, the global quick service restaurant (QSR) chain that’s been serving hand-battered fried chicken and scratch-made honey-butter biscuits for 65 years, announced a new strategic partnership with J. Walter Thompson (JWT) Atlanta, after a four-month search. This new partnership is yet another step in reigniting market share momentum for the iconic brand. Under new marketing leadership, Church’s Chicken is stepping up its game to win in QSR’s hyper-competitive marketplace.
“Throughout the selection process, JWT’s leadership continued to demonstrate great passion for our brand, franchisees and guests,” said Hector Munoz, Executive Vice President and Global Chief