Chipotle’s Website Now Aims to ‘Make Calories Count’

January 5, 2017

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Chipotle Mexican Grill announced its New Year’s resolution: an online tool to help customers not just count calories, but make calories count. Chipotle is launching a dietary options page that shows which ingredients are right for specific individual needs, so that customers can build a specifically customized meal, no matter their dietary restrictions or preferences. Whether eating vegan, avoiding gluten or looking to pump up the protein, Chipotle’s menu has the right combination for everyone.

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