Chipotle’s New Burger Concept, Tasty Made, Opens Tomorrow
The new concept looks more fast food than fast casual
It’s official. Chipotle’s long-awaited new burger and fries concept, Tasty Made, is opening in Lancaster, Ohio, tomorrow. According to a press release, Tasty Made will serve only burgers, fries, and shakes “made with high-quality ingredients, but served at prices that compete directly with typical fast food chains.”
So what, exactly is on the menu? Burgers, mainly, which will be grilled-to-order and made from beef raised without antibiotics or added hormones. Hand-cut fries and shakes (vanilla, chocolate, strawberry and a buckeye version) will round out the menu.
Development of the new