Chipotle’s burrito bribe and food safety strategy

February 10, 2016

An all-staff meeting that stretched across time zones and kept all Chipotle Mexican Grill locations closed during Monday’s lunch rush was long on promises to employees and customers.

Monday’s all-staff meeting with Chipotle Mexican Grill’s 50,000 employees included live Tweets such as this photo of founder/co-CEO Steve Ells, left, and other executives.

The meeting served as a preface to the Denver-based fast food chain’s biggest marketing campaign ever and was billed as the prologue to a string of six foodborne illness outbreaks linked to the chain. Those outbreaks sickened at least 600 people across more than a dozen states from…