Chipotle’s Burger Concept Suddenly Looks More Like Regular Fast Food
Tasty Made has nixed “responsibly raised” beef and lowered prices
It seems a bedrock of the Chipotle brand has failed to translate to the fast-casual company’s new burger concept, Tasty Made. The new fast-food chain, like its burrito slinging predecessor, had sought to differentiate itself from the competition with “responsibly-raised” hormone- and antibiotic-free meat. However, as Nation’s Restaurant News reports, the first Tasty Made restaurant in Lancaster, Ohio, has abandoned that ingredient in favor of less expensive, conventionally-raised beef.
Prices have also dropped significantly since the restaurant’s opening in October, with a double cheeseburger going from more than $6 to