Chipotle’s Atari-Style ‘Taste Invaders’ Game Takes Aim at Artificial Ingredients

September 25, 2015

Shoot down food additives from a foil-wrapped burrito.

Need a new way to procrastinate at work? Chipotle’s got your back. The burrito slinger just launched Taste Invaders, an Atari-style online game it describes as a “galactic battle against artificial ingredients.”

Players have to avoid falling missiles while shooting projectiles — from a foil-wrapped burrito, natch — to destroy various chemical-filled flasks and mysterious molecules, as well as flying junk food like pizza and burgers. Fail to defend your burrito and you’ll get a message of defeat like, “You got polysorbate 80 (sixed)” or “You just silicon diox-died.”

Chipotle is well-known for its…