Chipotle using games, brains and off-site cooks to turn corner
Chipotle Mexican Grill Inc. has a new game online, a new executive director of food safety on payroll, a new public relations firm in New York City and new ways of cooking its food away from its restaurants.
Now all it needs is new sales.
Keeping with corporate promises about transparency in the wake of six foodborne illness outbreaks in the last six months of 2016, the Denver-based burrito chain’s executives revealed projections for the first quarter of this year recently.
They said the good news was that sales across their 2,000 restaurants in February were down only 26…