Chipotle Promises More Free Food Amid Massive Losses
The freebies are helping, but the company is still in the red
Coming back after a major company-wide crisis isn’t easy nor is it cheap, even for a company as successful and once beloved as Chipotle. Yesterday on a call with investors the burrito chain admitted that its recent public health disaster has cost it, both in dollars and in customers — but fueled by recent free burrito giveaways, the company seems optimistic it’s headed in the right direction.
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