Chipotle Might Be Getting Into the Burger Business

March 30, 2016

A recent trademark filing indicates a new concept

Struggling burrito giant Chipotle has had a rough go of it lately, dealing with public health disasters, lawsuits, and a nearly 40 percent decline in value on Wall Street. The company already has a plan to get its Tex-Mex back on the right track, but it may be hedging its bets by diversifying. On March 11, Chipotle Mexican Grill, Inc. filed a trademark application for “Better Burger.”

Chipotle spokesperson Chris Arnold tells Bloomberg the chain is, in fact, looking to potentially grow through a new concept, and he notes Chipotle already has two other brands…