Chipotle Just Gave Away $20 Million in Free Catering
85,000 people dominated Chiptopia, the company’s temporary loyalty program
It seems like only yesterday diners were scared to visit Chipotle for fear of getting sick. Today, it appears there are at least 85,000 people willing to risk illness for free catering. That’s the number of people who reached “Hot” status in the chain’s summer-long loyalty program, Chiptopia, and will therefore be awarded free catering for 20 people.
Chiptopia officially launched July 1, and rewarded diners based on how often they visited, rather than how much they ordered. The program included three different status levels: Mild, Medium, and Hot. Those wishing