China fast-food ambitions hurt by safety scares
Already China’s biggest restaurant operator with 4,600 outlets, KFC is pursuing Chinese consumers so avidly, it opens two more every day.
That dramatic growth comes with a big catch: KFC’s quality control is struggling to keep up.
The Louisville, Kentucky-based chain is reeling after a Chinese supplier was accused of selling expired beef and chicken to it, McDonald’s and possibly other restaurant chains.
Just 18 months earlier, KFC’s sales plunged in China after a supplier violated rules on drug use in chickens.