Chili’s trims menu by 20%
Chili’s Grill & Bar has been testing a menu with 20 percent fewer items for two quarters and is set to launch it nationwide in summer, executives at parent Brinker International Inc. said Tuesday.
And some Chili’s units are testing an even more streamlined menu, said Wyman Roberts, Brinker president and CEO, in a third-quarter earnings call with analysts.
“We’re already testing additional deletions as we continue to meet the needs of our target consumer,” Roberts said, adding later in the call that “we think we can take the menu down even greater.”
The reduced-item menu should be introduced systemwide