Chicken Soars to New Heights

September 1, 2016

Led by Chick-fil-A, the chicken category is flying past burgers, pizza, and Mexican.
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Chicken is on a roll.

So says YouGov BrandIndex, which tracks consumer attitudes toward quick service and other retail industries on a daily basis. Consumer interest in limited-service chicken chains is flying high as interest and sales at other categories, notably Mexican quick service and fast casual, have languished over the past 18 months, reports the YouGov survey.

Among those chains that it credits for chicken’s big bump is the No. 1 chicken chain in America: Chick-fil-A.