Chicken Shifts from Spicy to Homey

October 26, 2015

“One day you’re in and the next day, you re out.” Heidi Klum’s fashion dictum applies to chicken sandwiches as well, it seems. Spicy chicken that was all the rage? Pushed aside and replaced by new down-home, country-style chicken. Sliced jalapeňos have given way to sliced pickles; sriracha aïoli as been replaced with mayo. QSR menu development is all about appearing to be new, without necessarily being new: trends are in, out, in again.

Sonic Ultimate Chicken Sandwich

The latest incarnation of country chicken is Sonic’s new Ultimate Chicken Sandwich. The build is a 100% all-white-meat crispy chicken breast filet…