Chick-fil-A’s Instagram Thinks ‘Outside the Square’

March 10, 2016

Chick-fil-A Behind the Menu Instagram thinks ‘outside the square.’
Exclusive Brief: 

When it comes to brand transparency, a picture can be worth a thousand words.

At least, that is part of the thinking behind Chick-fil-A’s new Instagram campaign. The brand created a new account, Chick-fil-A Behind the Menu (@cfa_behindthemenu) with pictures of various menu items. Within those images are hidden tags leading to everything from the tried-and-true chicken sandwich to newer menu items like the Superfood Side and the Frosted Lemonade. Once followers click those tags, they’re taken to a unique account for that specific dish.