Chick-fil-A Looks to Perk Sales by Offering First-Ever Specialty-Grade Coffee in QSR Industry
August 12, 2014
Chick–fil–A is partnering with THRIVE Farmers Coffee to introduce the QSR industry’s first–ever specialty–grade coffee. The coffee was created specifically for the chain and is available in restaurants nationwide beginning today. The sale of each cup of coffee provides direct revenue to THRIVE Farmers network of family farmers in Central America, allowing them to earn up to 10 times more than farmers earn in traditional revenue models.
The Atlanta–based restaurant chain’s new coffee qualifies as specialty grade per the standards of the Specialty Coffee Association of America and only the top 10% of coffees consumed worldwide meet this quality designation. THRIVE Farmers’ blend is also unique to Chick–fil–A as it has been crafted with characteristics and flavors that complement the chain’s breakfast menu as well as allows it to stand alone as a premium cup of coffee throughout the day. The hand–picked, medium roast coffee offers a rich balance of flavors not typically seen in the quick service industry, including notes of caramel and cocoa with a light citrus finish. The proprietary coffee blend starts at $1.59.