Chef Roy Choi reflects on zero-star review of LocoL

January 5, 2017

Los Angeles-based chef Roy Choi took to Instagram Tuesday with a thoughtful response to a damning, zero-star review of his quick-service concept LocoL by New York Times critic Pete Wells.

In the review published Tuesday, Wells notes the ambitions Choi and partner Daniel Patterson have for LocoL, which aims to bring a more healthful fast-food model to neglected urban neighborhoods.

But Wells eviscerates the food at the LocoL outlet he visited in Oakland, Calif., suggesting that Choi and Patterson have thought about the social dimensions of fast food so much, “they now see their target audience as problems to be solved,