Cheesecake Factory is Consumers’ Favorite Casual-Dining Restaurant, Market Force Study Finds
Cheesecake Factory is North America’s favorite casual-dining chain, according to a study by Market Force Information, a worldwide leader in customer intelligence solutions. More than 6,100 consumers were polled for the study, which ranks the top restaurant chains in five categories: general menu, breakfast, steak, Italian and seafood. Cheesecake Factory ranked No. 1 in the general menu category, receiving high marks for quality of food, healthiness of food and atmosphere.
For the rankings, Market Force asked participants to rate their satisfaction with their most recent casual-dining experience and their likelihood to refer that restaurant to others. The results were averaged to attain a Composite Loyalty Score.