Checkers & Rally’s Ignites Wiener War with Full Page Ad in USA Today

February 24, 2016

Iconic Brand Reminds the World It Launched Hot Dogs 30 Years Ago by Offering a Dog at Half the Price of Burger King’s

Tampa, FL  (RestaurantNews.com)  In a world full of copycats, Checkers & Rally’s Restaurants has challenged the competition to be original. When Burger King announced its hot dog launch at $1.99, Checkers & Rally’s decided to smack down the king’s overpriced, late-to-the-game idea. The iconic brand is now offering its dogs at just $0.79 each to remind the world that Checkers & Rally’s has been cooking up hand-grilled hot dogs made with 100 percent beef for more…