Charitable Strategies

June 28, 2015

Restaurants have a long history of charitable giving, and are inundated with requests for contributions. The challenge is finding the right fit for the brand and getting the word out in a way that maximizes efforts. Some restaurants choose to partner with local charities, some with national, and many will support both types. The best results stem from good intentions, promotional savvy, and creative fundraising.

Supporting good causes also reflects well on the hosts: A 2013 Cone Communications/Echo Global CSR Study found that when corporations support social and environmental issues, consumers are highly likely to be more loyal to them.