Celebrity Baker Buddy Valastro Partners with Whole Earth Sweetener Co.

September 13, 2016

Whole Earth Sweetener Co. announced a new partnership with celebrity chef, entrepreneur and television personality Buddy Valastro on a campaign to “Rethink Sweet.”  The renowned Carlo’s Bakery owner—famous for delicious pastries, desserts and cakes—is a fourth-generation baker, whose family is highly dedicated to quality and excellence. Buddy will serve as the official brand ambassador for the new line of zero- and lower-calorie sweeteners, and will work to help his fans make healthy lifestyle choices, without compromising on taste. Buddy will share his culinary expertise this fall and into the holiday season, along with all-new, original and seasonally festive recipes for