Catering Sales Are Smokin’ Hot at Dickey’s Barbecue Restaurants
Dickey’s Barbecue Restaurants, Inc. announced sales from its catering hotline have surpassed the $6.4 million sales mark. In August 2011, Dickey’s Barbecue Restaurants, Inc. introduced 1-866-BARBECUE, a national catering hotline that gives guests direct access to live catering experts seven days a week. Today, catering is responsible for 15 percent of overall sales for Dickey’s Barbecue Restaurants.
“Since our inception in 2011, we’ve continued to see a significant increase in catering orders across all markets,” said Michelle Sarlls, director of catering sales for Dickey’s Barbecue Restaurants, Inc. “And, with our store count climbing to 500 by the end of 2014, we anticipate our busiest holiday season yet.”