Carl’s Jr., Hardee’s Bolster Executive Team Amid Changes

June 28, 2017

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Jeff Jenkins will focus on reinvigorating creative campaigns at CKE.
CKE picks a new CMO and COO to lead the brand.
Exclusive Brief: 

CKE Restaurants, parent company of Carl’s Jr. and Hardee’s, is in the midst of a brand reimaging that steps away from the racy ads and controversial commercials of recent years. On Wednesday, the quick-service chain announced two strategic appointments and a promotion to its executive leadership team—moves it says will “accelerate the iconic businesses and redefine the [quick-service] category through quality food and value for the customer.”