Can Tech Solve Restaurants’ Slump?

December 2, 2016

MarketForce Information has released its annual study of casual-dining brands, based on input from more than 9,216 consumers. There’s a lot of interesting data—including the naming of Cheddar’s Scratch Kitchen as these consumers’ favorite—and while none of it relates directly to burger-menu restaurants, which weren’t included, there is some information that might be useful to readers.

Whataburger’s app

I generally undercover technology issues, so I’ll draw attention to findings in that area. MarketForce’s study finds 41% of consumers polled say they have downloaded a restaurant mobile app for their smartphone or tablet. The gender difference is minimal: 42% of