Can Quick-Service Restaurants Keep Macy’s Open?

August 24, 2017

As retail stores around the country struggle, the company hopes an elevated grab-and-go experience will keep guests shopping in the store.
Will grab-and-go keep guests shopping in the store?
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Macy’s Taste Bars are designed to enhance the shopping experience.
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Like many big box retailers competing in an increasingly online world, Macy’s has faced store closures in recent months. But now the retail giant is turning to a different angle to lure customers back into the racks. Working with its longtime design team at Shea, the company has been revamping their Taste Bar Cafés into food destinations for regular foot traffic as well online shoppers coming in to pick up purchases.