Can Queso Win Back Chipotle Customers?

July 26, 2017

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Analysts and investors have reacted positively to the potential new nationwide menu item.
The new menu item will soon be tested at additional restaurants.
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Following a second quarter in which same-store sales rose 8 percent and revenue increased 17 percent, Chipotle is still seeking ways to gain new customers and recover lapsed ones amid the effect of both past and present food safety scares.