Can Big Chains Pull Off Serving ‘Local’ Food?
As modern diners demand more locally sourced food, can major brands keep up?
When it comes to tapping into regional food sources to produce appealing seasonal dishes for guests, small-scale restaurants have a huge advantage. Many work directly with farms, fishermen, and butchers to bring in high-quality ingredients, much to the delight of hungry patrons.
But now, some larger fast food chains are trying to get in on the local action, according to MarketWatch. Mammoths such as McDonald’s, which have not just national but international outposts to consider, have rolled out seasonal specials that reflect traditional menu items or ingredients from