Can Baby Boomers Save the Fast-Food Industry?

February 6, 2017

Iconic fast food chain McDonald’s recently announced that its U.S. sales fell 1.3 percent at established locations from October through the end of 2016. As it tries to right the ship, it acknowledges increased competition and a need for different menu items.
Similarly, Taco Bell—the same fast-food brand famous for Chalupas, Dorito Locos, and other meaty, cheesy munchies—started the new year by announcing it will reduce sodium and do away with extra-large sodas in an effort to make its menu healthier.