Burger King’s Dog Days are Here

February 10, 2016

Executive champions new Grilled Dogs as most important product launch since ’70s.
Top QSR burger chain launches new hot dog menu item.
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Burger King unveiled the Classic and Chili Cheese Grilled Dogs.
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Burger King is going to the dogs. Thankfully, they are flame-grilled hot dogs, a classic American staple that the company developed and tested over the last year and a half.

“This is probably the most obvious product launch ever,” says Alex Macedo, Burger King’s president of North America, at a press event in New York City on Tuesday. “I think the difficulty is in trying to keep it simple and aligned with the essence of the brand.”