Burger King’s Dog Days are Here
Burger King is going to the dogs. Thankfully, they are flame-grilled hot dogs, a classic American staple that the company developed and tested over the last year and a half.
“This is probably the most obvious product launch ever,” says Alex Macedo, Burger King’s president of North America, at a press event in New York City on Tuesday. “I think the difficulty is in trying to keep it simple and aligned with the essence of the brand.”