Burger King to Get Quick Boost in France

October 27, 2015

Saying it is not interested in developing a third brand under its corporate umbrella, Restaurant Brands International (RBI) says it expects that the majority of the Quick burger chain its French franchisee has proposed to acquire will be converted to the Burger King brand.

Burger King France, master franchise joint venture partner for France, is pursuing an acquisition of the 509-store Quick burger concept from Qualium Investissement for an undisclosed amount. RBI CEO Daniel Schwartz told analysts that at least the 400 Quick stores in France (it also operates in Belgium) would become Burger Kings, increasing its presence in a…