Buffalo Wild Wings, Restaurants Score with Football Season
One sure-fire sign of football season: You pull into a crowded parking lot thinking that it’s a weekend flea market—only to discover it’s actually a tailgate party.
Another sign: You pull into your local fast food joint and the wall-to-wall theme is NFL or NCAA football.
Consumer hunger for football—and the sport’s seasonal pairing with food and drink of all kinds—is hardly lost upon the nation’s major fast food, fast casual, and casual dining chains. That’s why, between September and January, dozens of the nation’s most familiar restaurant chains will find one way or another to link up with college