Buffalo Wild Wings faces challenging chicken wing costs
Buffalo Wild Wings Inc. faces a sizable challenge in 2017 as it looks to generate sales and traffic while protecting margins: Chicken wing costs.
The Minneapolis-based chicken-wing chain ended a streak of declining same-store sales, with an increase of 0.5 percent at corporate restaurants in the first quarter ended March 26.
The company said its Half-Price Wing Tuesdays drove “significant traffic” in the period.
But Buffalo Wild Wings faces pressure from investors to improve margins. And chicken wing prices are forecast to increase 8 percent to 10 percent this year, the opposite of what was expected.
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