Bruxie looks for bigger share in chicken-sandwich wars

January 20, 2017

The fast-casual Bruxie waffle sandwich chain is preparing for growth with a new prototype design and a new positioning as the home of the original fried chicken and waffle sandwich.

Bruxie was founded in 2010 and got an early boost in 2013 with a minority investment from private-equity firm L Catterton. In September 2016, however, L Catterton became the majority owner after a new round of financing. The chain now has seven locations, mostly in Southern California.

With the deal, co-founder Dean Simon stepped down as CEO and was replaced by Anthony Smith, the former president and partner in the