Bringing the Brand Home
There isn’t a lot of down time at Dave & Buster’s. But Kevin Bachus, the senior vice president of entertainment and games strategy at the 76-unit chain, which projects total revenues of $822 million to $831 million in the 2015 fiscal year, thinks there can be even less.
As in, none at all—if a consumer is willing to play along.
“One of the first things I did when I joined the company was try to determine how we could extend the experience our guests have when they’re not inside one of our brick-and-mortar stores,” says Bachus, who has been with…