Branding Lessons from Three Top Quick Serves

October 23, 2015

Denise Lee Yohn’s new book examines seven branding case studies.
Exclusive Brief: 

Marketing consultant and QSR columnist Denise Lee Yohn says that when it comes down to the nuts and bolts, brands are about what companies do and how they do it. In Yohn’s new e-book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, she considers different companies that illustrate seven core principles. Of the seven, four are restaurants, and of those, three are quick serves: Popeyes Louisiana Kitchen, Jason’s Deli, and Sweetgreen.