Brand Keys Loyalty Winners

January 19, 2017

BRAND KEYS 2017 CUSTOMER LOYALTY ENGAGEMENT INDEX FINDS MASSIVE GAPS BETWEEN CUSTOMERS’ EXPECTATIONS AND WHAT RESTAURANT BRANDS DELIVER BRANDS STRUGGLE TO ENGAGE CONSUMERS AS BRAND LEADERSHIP SHIFTS IN 58% OF CATEGORIES 5 Guys Burgers & Fries, Domino’s, Chick-fil-A Dominate

Soaring customer expectations are creating an increasingly challenging environment for restaurant brands looking to deliver engagement, according to Brand Keys, Inc. 22nd annual 2017 Customer Loyalty Engagement Index® (CLEI), conducted by the New York-based brand engagement and customer loyalty research consultancy (brandkeys.com).

Brand Engagement = Category Leadership “’Brand engagement’ is how well a brand is able to meet expectations consumers