Boomers Snack More Often than Millennials

March 8, 2016

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Boomers snack more often, Millennials consume a greater volume.
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Millennials are the shining stars of marketplace but when it comes to snacking—which is all the rage in the food industry—it’s boomers who shine, finds The NPD Group, a leading global information company. Boomers eat ready-to-eat snack food 20 percent more often than Millennials do, according to NPD’s daily tracking of U.S. consumers snacking habits.