Bojangles Is Coming for Millennials With Free Wi-Fi and a ‘Biscuit Theater’
A modern makeover for the fried chicken chain
Add North Carolina-based Bojangles to the list of restaurant chains that are revamping to attract a younger crowd. Bojangles is unveiling a remodeled concept this week in Greenville, S.C., and the chain is making no bones about its effort to bring in the coveted millennial clientele.
“Younger demographics are a significant part of the Bojangles’ following, and the brand has a growing digital presence that engages millennial audiences,” a spokesperson for the chain tells Eater.
Adding honey to your Cajun Filet = power move. pic.twitter.com/nVOCDccW82
— Bojangles’ (@Bojangles1977) January 4, 2017