Blue Apron Wants to be Your Delivery Person and Sommelier
The company’s wine-delivery service is here.
Blue Apron is trying to become the dominant force in the food-delivery game. Already taking ingredients and recipes to customers’ doors, the company is now pairing wine with its delivery service. Blue Apron Wine offers monthly deliveries of wines that are “selected to pair with Blue Apron meals and enhance the home cooking experience,” according to a press release. CEO and co-founder Matt Salzberg says the move is in response to customer demand.
“Wine pairings have been a top request from our home chefs since we launched,” Salzberg says,” and we’re excited about the opportunity to…