Beyond the Big Game: with Avocados From Mexico

February 16, 2017

Beyond the Big Game: How Avocados From Mexico Deepens Consumer Engagement Year-Round

This year’s Super Bowl is expected to generate $500 million in ad revenue for FOX, a seven percent increase compared to last year. While live events like the Super Bowl are breaking viewership records and continue to be a major focal point for many iconic brands, savvy marketers are beginning to view them as one of many vital inflection points needed to reach today’s connected consumers.

For Avocados From Mexico®, competing for mindshare can sometimes be challenging. However, we’ve been able to strike the right balance of reaching